Selling a product or a service is only one half of the story. The major thing is that people must be aware of the products and services you are providing.
Before the introduction of the internet and social media, it was very difficult to promote your business as you would have to spend a lot of amount on advertising and public relations.
But this is not the case today thanks to the latest technology there are a lot of ways in which a small business can tell its potential customers about its products and services and many of these are absolutely free.
The 10 major tips that you must keep in your mind to grow your small business online are-
1. Engage Google
Google has many cool tools that can help you promote your business. Create an account on google business as well as google local and google Place. Google even has a paid advertising program that is effective to have your website listed in the search engines for the desired search item. You can even try advertising vouchers and get some advertisements for your business.
2. Create a Website for your business
Keep your business focused on your target audience. The more you will provide content, products, and services the more are the chances of quality visitors. This means that you need to target those who will spend money with your business.
3. Focus on your target audience
Keep your business focused on your target audience. The more you will provide content, products, and services the more are the chances of quality visitors. This means that you need to target those who will spend money with your business.
4. Focus on SEO and analytics
The data analysis can help to increase your business to a great extent. Google analytics helps the service provider to identify bounce rate, page visits, average time being spent on your website, and the number of audiences arriving at your website which helps us to get insight into where we need to focus on our marketing efforts.
5. Integration of social media
The best thing about social media is how effective it is without actually spending any amount of money. But just making a business page on social media would not be of great help. You must add daily posts, relevant images, share meaningful content, add social buttons and put up testimonials of your existing customers.
6. Email Marketing
It is the best way to boost your sales for a business. It acts as the lifeblood of any small business. Almost one-third of the users prefer to receive offers via email over any other channel. More than a 60percent of consumers have made a purchase as a result of viewing such a brand email.
