Showing posts with label digital. Show all posts
Showing posts with label digital. Show all posts
10 Tips to Grow your Busineess Online in 2021
Selling a product or a service is only one half of the story. The major thing is that people must be aware of the products and services you are providing.
Before the introduction of the internet and social media, it was very difficult to promote your business as you would have to spend a lot of amount on advertising and public relations.
But this is not the case today thanks to the latest technology there are a lot of ways in which a small business can tell its potential customers about its products and services and many of these are absolutely free.
The 10 major tips that you must keep in your mind to grow your small business online are-
1. Engage Google
Google has many cool tools that can help you promote your business. Create an account on google business as well as google local and google Place. Google even has a paid advertising program that is effective to have your website listed in the search engines for the desired search item. You can even try advertising vouchers and get some advertisements for your business.
2. Create a Website for your business
Keep your business focused on your target audience. The more you will provide content, products, and services the more are the chances of quality visitors. This means that you need to target those who will spend money with your business.
3. Focus on your target audience
Keep your business focused on your target audience. The more you will provide content, products, and services the more are the chances of quality visitors. This means that you need to target those who will spend money with your business.
4. Focus on SEO and analytics
The data analysis can help to increase your business to a great extent. Google analytics helps the service provider to identify bounce rate, page visits, average time being spent on your website, and the number of audiences arriving at your website which helps us to get insight into where we need to focus on our marketing efforts.
5. Integration of social media
The best thing about social media is how effective it is without actually spending any amount of money. But just making a business page on social media would not be of great help. You must add daily posts, relevant images, share meaningful content, add social buttons and put up testimonials of your existing customers.
6. Email Marketing
It is the best way to boost your sales for a business. It acts as the lifeblood of any small business. Almost one-third of the users prefer to receive offers via email over any other channel. More than a 60percent of consumers have made a purchase as a result of viewing such a brand email.
12 Reasons Why Your Small Business Should Have a Website in 2020
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| Benefits of Website for Small Business |
Should I go for a website for my small business?
This is the common question among business owners who runs business-like Clinics, Beauty Saloon, Coaching Center, Restaurant, Bakeries or professional services like lawyers, accountant, Medical Doctors.
If you are a small business owner and still in doubt about investing in building a website then this article is exactly for you.
There are a dozen reasons why a small business should have a strong online presence.
The fact that will leave you shocked is that in 2016, 46% of small businesses didn’t have a website but within 2 years the percentage dropped to a staggering 29%.
So what is the reason for this change?
Why the potential customers are showing more interest in online stores?
Here are a dozen reasons that would tell you why your small business needs a website-
1. The online store is never closed
Your website helps you to get a 24x7 online presence to sell your products and services. You never have to put a closed placard on the business once you have a business website. But it is necessary to have a skilled web development team for any type of assistance.
2. You can target a better market
The offline business not only caters you to a limited number of clients but also to limited business. The online presence will allow you to target a larger market. This increases your working hours and you can sell products and services at a minimal cost.
3. Your small business can become global
After having an online presence your product and services will not have any geographic barrier i.e you can offer services and products globally. You can reach to many such markets and clients you would have never imagined before.
4. Your clients expect your online presence
In a survey done by Brightlocal,80% of the participants in the age group between 18-54 told that they are more likely to contact a business only if it has a website. You can be missing many clients that are looking for your products and services but couldn’t find you online.
5. The attention of the youth towards your business
In modern times young people spend most of their time online searching, chatting and doing lots of other stuff. They never prefer offline visiting a shop over searching for a product online. So you can target these youths who keep on doing online research before buying a product.
6. You must make everyone a polymath about your brand, products, and services
The customers are keen to know what inspired you to start such a company or service and you can use this a tool because no one knows the business better than you. Add blogs to the website so that the customers think that you are providing them something worth and you are not interested only in making money.
7. Showcase the work and products you have already provided
The website provides you an opportunity to show what you and your small business have already done in the market. It will give them an idea of how your product has helped other people and businesses to solve their problems.
8. Website will save you time and money
Your website can act as the first contact with potential clients. All the queries of your clients could be easily answered through the website. The time that you will save here can be used for the development of the strategies for your business. You can save money by using digital images for your discounts and catalog services. You don’t need to do any printing business and you can even make your client aware through email.
9. The website must fulfill your brand promise
Business owners sometimes forget that the website is the extension of their business. They need to develop a unique experience for the clients visiting their websites. You must have a professional website that reflects you are unique and separates the company from its competitors. |
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10. The online sales have a steep rise
11. All the competitors have business websites
12. You must have customer support on your website
The interaction with your clients can be improved by having a customer support page on your website. It is very beneficial to those who cannot solve queries on the phone or can’t afford the phone service. You can also put an FAQ page for customers so that they get their queries solved by directly reading and without bothering you.Conclusion :
Now you don’t need to wonder why a small business should have a website. I hope these reasons are enough to get your business online.
Keep one thing in mind that it’s not just the extension of your business it also reflects your professionalism, brand and your values.
So design a professional website that tells a story to provide the visitors with a journey from start until the whole buying process.
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