Showing posts with label Digital Marketing services in Agartala. Show all posts
Showing posts with label Digital Marketing services in Agartala. Show all posts

Digital Marketing for Doctors & Clinics in Bhubaneswar | Kolkata | Agartala | India

Does the doctor really need Digital marketing?

Why Doctors should go for Digital Marketing?

What are the advantages of Digital Marketing in the Healthcare industry?

digital marketing for doctors, healthcare service, clinics,hospital,
Digital Marketing for Doctors & Clinics

Well, these are some common questions asked by some of our healthcare clients and individual doctors before starting digital marketing for themselves.

If you are an owner of any Clinic or an Individual Doctor run any clinic or chamber, these are some common questions you also might have 

At present, If you don't know exactly where to start you can proceed with this article to know more about Digital Marketing Solutions for Doctors & Clinics.

What is Digital Marketing?

Digital Marketing is the newest form of marketing which is done by using digital platforms like social media ( Facebook, Instagram, Linkedin, Twitter, etc.), and using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Why Healthcare need Digital Marketing?

The main reason for introducing digital marketing in the healthcare industry is a huge number of people are nowadays using the internet.

The internet landscape changed after jio launched 4G services in India and internet users are increasing at a huge rate. This helped the people to search for the information online before accessing any service.

In this case, the Healthcare industry can't neglect the Digital Marketing services, as the primary target audience of this industry is generally people who are nowadays connected with facebook, Instagram and also using other digital medium to collect information.

What a Patient do, Before booking an appointment

77% - of patients use search.
26% - used reviews generated by consumers.
50% - used health information sites.
54% - of the patients used health insurance company sites.
83% - used hospital sites

If you understood the reason behind going digital in your industry, you can now read about the strategy and steps which will help you to execute and stay one step ahead of your competition. 
Things you can do : 

1. Create a Healthcare website: The first step to going digital could be creating a Professional Healthcare website. A well-designed healthcare website will allow you to promote your services on your website, where you can mention each detail of your service, the pricing of your service, the appointment procedure of your service, you can show the reviews of your previous patients which usually generate trust who are looking for the same service. ( You can even manage appointments by including an appointment management system in your website). Moreover, you can educate your patients using a blog. There are lots of opportunities with a website for business.

Here is a popular online doctor appointment Healthcare service in Agartala "Doctorzy". We designed a very neat and clean responsive website for them and the homepage showing that you can either download the app to make an appointment or you can request a booking by clicking on "Request Booking" the CTA (call to action button). We designed this website by keeping their target audience in the mind.

2. Go with Social Media: yes Social Media is creating an impact on marketing. Therefore Digital Marketing for doctors will be incomplete without creating a connection on social media. The facts say each and every social media platform is different from each other like Facebook and  Instagram is totally different in the case of the audience, there is a difference in the demographics. So it is advised to choose your social media platform according to your offerings and target audience.

Social Media is free and effective to convey your message to your audience.You can try with infographics,quizzes, memes, hashtag to keep your audience engaged with your pages. A well planned social media strategies can help you to do get success.
  • Let people find you with Google My Business
  • Write an article that people searching for
  • Optimize to rank higher.
  • Promote your services on social media.

Interested in Digital Marketing for your Healthcare Service? Get a free consultation from our expert  -