10 Tips to Grow your Busineess Online in 2021
Selling a product or a service is only one half of the story. The major thing is that people must be aware of the products and services you are providing.
Before the introduction of the internet and social media, it was very difficult to promote your business as you would have to spend a lot of amount on advertising and public relations.
But this is not the case today thanks to the latest technology there are a lot of ways in which a small business can tell its potential customers about its products and services and many of these are absolutely free.
The 10 major tips that you must keep in your mind to grow your small business online are-
1. Engage Google
Google has many cool tools that can help you promote your business. Create an account on google business as well as google local and google Place. Google even has a paid advertising program that is effective to have your website listed in the search engines for the desired search item. You can even try advertising vouchers and get some advertisements for your business.
2. Create a Website for your business
Keep your business focused on your target audience. The more you will provide content, products, and services the more are the chances of quality visitors. This means that you need to target those who will spend money with your business.
3. Focus on your target audience
Keep your business focused on your target audience. The more you will provide content, products, and services the more are the chances of quality visitors. This means that you need to target those who will spend money with your business.
4. Focus on SEO and analytics
The data analysis can help to increase your business to a great extent. Google analytics helps the service provider to identify bounce rate, page visits, average time being spent on your website, and the number of audiences arriving at your website which helps us to get insight into where we need to focus on our marketing efforts.
5. Integration of social media
The best thing about social media is how effective it is without actually spending any amount of money. But just making a business page on social media would not be of great help. You must add daily posts, relevant images, share meaningful content, add social buttons and put up testimonials of your existing customers.
6. Email Marketing
It is the best way to boost your sales for a business. It acts as the lifeblood of any small business. Almost one-third of the users prefer to receive offers via email over any other channel. More than a 60percent of consumers have made a purchase as a result of viewing such a brand email.
10 Website Design Mistake You should Avoid in 2020
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| 10 website Design Mistake you need to Avoid |
Making mistakes is a normal part of life. We need to avoid mistakes in many parts of life, and this is completely true when it comes to designing a website.
You can certainly learn from your mistakes when you have a website but if you take time to do your homework you will certainly avoid making such mistakes.
So what are the most common Website design mistakes and how can you skillfully sidestep them?
MISTAKE #1
Don’t keep an unbalanced layout
The website needs to be well structured and in an organized manner so that the visitors coming to the website easily finds the information.
Keep the following points in your mind before you design a website in 2020-
- Always use a grid. It splits your layout into sections with a series of vertical and horizontal guides. It is useful for balancing the page.
- The ⅔ rule plays a great role in finding the most important object. The most important objects are put on the line of the intersection.
MISTAKE #2
Don’t keep navigation that is hard to use
If a user can’t find the link to some of the website sections, he or she will automatically decide that there’s no such section on your website at all and leave.
When clicking the menu item user expects to be taken to the respective section of the site. But drop-down menus force him or her to choose again and again — it’s pretty frustrating.
When clicking the menu item user expects to be taken to the respective section of the site. But drop-down menus force him or her to choose again and again — it’s pretty frustrating.
Remember the following :
- A user expects horizontal navigation to be available on top of the page and vertical to be placed on the left.
- Try to avoid drop-down menus if you have only a couple of sections.
- The first and last items attract more attention than the rest of them. The important information must be given in the beginning. Reserve the last place for the Contact us section.
MISTAKE #3
Don’t forget to make your website mobile-friendly
It’s amazing how many people are glued to their smartphones while out and about. You might see a group of people at a commonplace, totally ignoring each other as they intently tap away at their phone.
They would be hoping to order a new product or service, but are you prepared to receive them?
Your website has to be responsive to smartphone-based web browsers, meaning it needs to be configured to load quickly and display quickly on a screen of any size.
If your page cannot be adequately navigated using a smartphone, then you could potentially be missing out on a significant amount of traffic and conversions.
They would be hoping to order a new product or service, but are you prepared to receive them?
Your website has to be responsive to smartphone-based web browsers, meaning it needs to be configured to load quickly and display quickly on a screen of any size.
If your page cannot be adequately navigated using a smartphone, then you could potentially be missing out on a significant amount of traffic and conversions.
MISTAKE #4
Don’t use bad color schemes and maintain page consistency
Never use a bad color scheme as it weakens the overall impression of the website.
Keep the following points in mind-
Keep the following points in mind-
- Check whether the company has a corporate color.
- What is the goal of the website? Color theory says that red is the color of passion and enthusiasm, it attracts attention and calls to action while blue is the color of calmness and confidence evoking feelings of trust and reliability. If you are free to choose colors, give time in choosing those that best corresponds to the website goal.
- Use three different colors -
A recommended proportion is 60%, 30%, and 10%. Remember that the more colors you use, the harder it would be to create a consistent, well-balanced page.
Apart from the color scheme use the icons following the same style and stick to the same link formatting.
MISTAKE #5
Don’t Forget That You Need a Clear Call to Action
Users have found your website and the heartiest of congratulations to you, but the battle is far from over. What do you want from them now?
If its a purchase, a lead, or a subscription, you need to clearly nudge them in the direction of the next step. The design and content of your website will attract their interest if they’ve made it this far, and yet you need to add a progression to the next level of interaction by making a decisive call to action – a simple and straightforward next step for your relationship with the user.
MISTAKE #6
Don’t have too complex registration forms
Don’t have too complex registration forms
Days, when users had to fill in numerous fields and re-enter data in the validation fields, are long gone. You need to have simple forms for registration and you can ask for additional data later on without annoying the user.
MISTAKE #7
Don’t use poor quality images and never use videos that are too long
Your website might be the first view a potential customer has to your company, and so any imagery used on your website needs to be top quality.
Ensure that photos and images are crisp, and anything that is blurry or pixelated should not be used.
If you need original photos to show a product on offer, ensure that the subsequent images are of the highest quality – even if it means you’ll need the services of a professional photographer.
Ensure that photos and images are crisp, and anything that is blurry or pixelated should not be used.
If you need original photos to show a product on offer, ensure that the subsequent images are of the highest quality – even if it means you’ll need the services of a professional photographer.
If you have an informative video keep it short and brief. If you have a long message that you feel needs to be conveyed to your audience, consider breaking it into shorter videos of an episodic nature.
Videos that follow a logical narrative structure, such as an instructional video, can comfortably be a few minutes in length.
Videos that follow a logical narrative structure, such as an instructional video, can comfortably be a few minutes in length.
MISTAKE #8
Don’t Even Think About Starting a Website Without SEO
Your website looks great, is easy to navigate and makes for a highly pleasurable browsing experience.
If you neglect SEO in your website design, then your beautiful website is likely to become adrift in the vast seas of the internet.
SEO needs to play a major role in website design from the very beginning. An SEO expert will be able to help you with the discoverability of your website and build this into its very design.
SEO will act as the foundation of your website, and not its roof.
If you neglect SEO in your website design, then your beautiful website is likely to become adrift in the vast seas of the internet.
SEO needs to play a major role in website design from the very beginning. An SEO expert will be able to help you with the discoverability of your website and build this into its very design.
SEO will act as the foundation of your website, and not its roof.
MISTAKE #9
Don’t Forget That Users Value the Need for Speed
How quickly does your page load?
If It’s more than a few seconds, there’s a strong possibility that your users won’t wait, and they will, in fact, become your competitor’s users.
A few factors are out of your hands, such as the device being used to access your page, as well as the speed of their internet connection.
You need to make it as quick and easy as possible for your users to get to the content they need, and as such, some redesign might be necessary.
Does your homepage need quite so much imagery or that introductory flash animation?
A page that loads slowly is a page that can be a major hindrance.
If It’s more than a few seconds, there’s a strong possibility that your users won’t wait, and they will, in fact, become your competitor’s users.
A few factors are out of your hands, such as the device being used to access your page, as well as the speed of their internet connection.
You need to make it as quick and easy as possible for your users to get to the content they need, and as such, some redesign might be necessary.
Does your homepage need quite so much imagery or that introductory flash animation?
A page that loads slowly is a page that can be a major hindrance.
MISTAKE #10
Don’t compromise with the security of your website
If a website does not have a valid SSL certificate, then it is not secure. You need an SSL certificate in order to be considered safe by modern browsers.
If these are not in place, then users will receive messages directly in their browsers advising them that your website is not safe.
HTTPS encrypts data between your website and your user so that valuable information is not intercepted by cybercriminals, making it encrypted and private.
If you aren’t sure about the state of your website’s security, then ask your current hosting provider if they can make any recommendations for you.
If these are not in place, then users will receive messages directly in their browsers advising them that your website is not safe.
HTTPS encrypts data between your website and your user so that valuable information is not intercepted by cybercriminals, making it encrypted and private.
If you aren’t sure about the state of your website’s security, then ask your current hosting provider if they can make any recommendations for you.
*Check Our Secured Shared hosting plans.
Most hosting providers will keep their platform up to date, but it doesn’t hurt to check. You could also make sure that your plugins, themes, and other website elements are all up to date and patched with the latest updates for added security.
Many website owners have not managed to conquer these basics, which means that they are potentially losing out on new customers and fans, which could seriously affect their business.
If any of these issues sound familiar, then be sure to make some changes as soon as you can, you’ll be happy you did.
If any of these issues sound familiar, then be sure to make some changes as soon as you can, you’ll be happy you did.
Did you find any of these mistakes in your website design?
12 Reasons Why Your Small Business Should Have a Website in 2020
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| Benefits of Website for Small Business |
Should I go for a website for my small business?
This is the common question among business owners who runs business-like Clinics, Beauty Saloon, Coaching Center, Restaurant, Bakeries or professional services like lawyers, accountant, Medical Doctors.
If you are a small business owner and still in doubt about investing in building a website then this article is exactly for you.
There are a dozen reasons why a small business should have a strong online presence.
The fact that will leave you shocked is that in 2016, 46% of small businesses didn’t have a website but within 2 years the percentage dropped to a staggering 29%.
So what is the reason for this change?
Why the potential customers are showing more interest in online stores?
Here are a dozen reasons that would tell you why your small business needs a website-
1. The online store is never closed
Your website helps you to get a 24x7 online presence to sell your products and services. You never have to put a closed placard on the business once you have a business website. But it is necessary to have a skilled web development team for any type of assistance.
2. You can target a better market
The offline business not only caters you to a limited number of clients but also to limited business. The online presence will allow you to target a larger market. This increases your working hours and you can sell products and services at a minimal cost.
3. Your small business can become global
After having an online presence your product and services will not have any geographic barrier i.e you can offer services and products globally. You can reach to many such markets and clients you would have never imagined before.
4. Your clients expect your online presence
In a survey done by Brightlocal,80% of the participants in the age group between 18-54 told that they are more likely to contact a business only if it has a website. You can be missing many clients that are looking for your products and services but couldn’t find you online.
5. The attention of the youth towards your business
In modern times young people spend most of their time online searching, chatting and doing lots of other stuff. They never prefer offline visiting a shop over searching for a product online. So you can target these youths who keep on doing online research before buying a product.
6. You must make everyone a polymath about your brand, products, and services
The customers are keen to know what inspired you to start such a company or service and you can use this a tool because no one knows the business better than you. Add blogs to the website so that the customers think that you are providing them something worth and you are not interested only in making money.
7. Showcase the work and products you have already provided
The website provides you an opportunity to show what you and your small business have already done in the market. It will give them an idea of how your product has helped other people and businesses to solve their problems.
8. Website will save you time and money
Your website can act as the first contact with potential clients. All the queries of your clients could be easily answered through the website. The time that you will save here can be used for the development of the strategies for your business. You can save money by using digital images for your discounts and catalog services. You don’t need to do any printing business and you can even make your client aware through email.
9. The website must fulfill your brand promise
Business owners sometimes forget that the website is the extension of their business. They need to develop a unique experience for the clients visiting their websites. You must have a professional website that reflects you are unique and separates the company from its competitors. |
| Download the Free E-Book, Fill the form here |
10. The online sales have a steep rise
11. All the competitors have business websites
12. You must have customer support on your website
The interaction with your clients can be improved by having a customer support page on your website. It is very beneficial to those who cannot solve queries on the phone or can’t afford the phone service. You can also put an FAQ page for customers so that they get their queries solved by directly reading and without bothering you.Conclusion :
Now you don’t need to wonder why a small business should have a website. I hope these reasons are enough to get your business online.
Keep one thing in mind that it’s not just the extension of your business it also reflects your professionalism, brand and your values.
So design a professional website that tells a story to provide the visitors with a journey from start until the whole buying process.
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Digital Marketing for Doctors & Clinics in Bhubaneswar | Kolkata | Agartala | India
Does the doctor really need Digital marketing?
Why Doctors should go for Digital Marketing?
What are the advantages of Digital Marketing in the Healthcare industry?
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| Digital Marketing for Doctors & Clinics |
Well, these are some common questions asked by some of our healthcare clients and individual doctors before starting digital marketing for themselves.
If you are an owner of any Clinic or an Individual Doctor run any clinic or chamber, these are some common questions you also might have
At present, If you don't know exactly where to start you can proceed with this article to know more about Digital Marketing Solutions for Doctors & Clinics.
At present, If you don't know exactly where to start you can proceed with this article to know more about Digital Marketing Solutions for Doctors & Clinics.
What is Digital Marketing?
Digital Marketing is the newest form of marketing which is done by using digital platforms like social media ( Facebook, Instagram, Linkedin, Twitter, etc.), and using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Why Healthcare need Digital Marketing?
The main reason for introducing digital marketing in the healthcare industry is a huge number of people are nowadays using the internet.
The internet landscape changed after jio launched 4G services in India and internet users are increasing at a huge rate. This helped the people to search for the information online before accessing any service.
In this case, the Healthcare industry can't neglect the Digital Marketing services, as the primary target audience of this industry is generally people who are nowadays connected with facebook, Instagram and also using other digital medium to collect information.
What a Patient do, Before booking an appointment –
77% - of patients use search.
26% - used reviews generated by consumers.
50% - used health information sites.
54% - of the patients used health insurance company sites.
83% - used hospital sites
If you understood the reason behind going digital in your industry, you can now read about the strategy and steps which will help you to execute and stay one step ahead of your competition.
Things you can do :
1. Create a Healthcare website: The first step to going digital could be creating a Professional Healthcare website. A well-designed healthcare website will allow you to promote your services on your website, where you can mention each detail of your service, the pricing of your service, the appointment procedure of your service, you can show the reviews of your previous patients which usually generate trust who are looking for the same service. ( You can even manage appointments by including an appointment management system in your website). Moreover, you can educate your patients using a blog. There are lots of opportunities with a website for business.
Here is a popular online doctor appointment Healthcare service in Agartala "Doctorzy". We designed a very neat and clean responsive website for them and the homepage showing that you can either download the app to make an appointment or you can request a booking by clicking on "Request Booking" the CTA (call to action button). We designed this website by keeping their target audience in the mind.
2. Go with Social Media: yes Social Media is creating an impact on marketing. Therefore Digital Marketing for doctors will be incomplete without creating a connection on social media. The facts say each and every social media platform is different from each other like Facebook and Instagram is totally different in the case of the audience, there is a difference in the demographics. So it is advised to choose your social media platform according to your offerings and target audience.
Social Media is free and effective to convey your message to your audience.You can try with infographics,quizzes, memes, hashtag to keep your audience engaged with your pages. A well planned social media strategies can help you to do get success.
Interested in Digital Marketing for your Healthcare Service? Get a free consultation from our expert -
Why Healthcare need Digital Marketing?
The main reason for introducing digital marketing in the healthcare industry is a huge number of people are nowadays using the internet.
The internet landscape changed after jio launched 4G services in India and internet users are increasing at a huge rate. This helped the people to search for the information online before accessing any service.
In this case, the Healthcare industry can't neglect the Digital Marketing services, as the primary target audience of this industry is generally people who are nowadays connected with facebook, Instagram and also using other digital medium to collect information.
What a Patient do, Before booking an appointment –
77% - of patients use search.
26% - used reviews generated by consumers.
50% - used health information sites.
54% - of the patients used health insurance company sites.
83% - used hospital sites
If you understood the reason behind going digital in your industry, you can now read about the strategy and steps which will help you to execute and stay one step ahead of your competition.
1. Create a Healthcare website: The first step to going digital could be creating a Professional Healthcare website. A well-designed healthcare website will allow you to promote your services on your website, where you can mention each detail of your service, the pricing of your service, the appointment procedure of your service, you can show the reviews of your previous patients which usually generate trust who are looking for the same service. ( You can even manage appointments by including an appointment management system in your website). Moreover, you can educate your patients using a blog. There are lots of opportunities with a website for business.
Here is a popular online doctor appointment Healthcare service in Agartala "Doctorzy". We designed a very neat and clean responsive website for them and the homepage showing that you can either download the app to make an appointment or you can request a booking by clicking on "Request Booking" the CTA (call to action button). We designed this website by keeping their target audience in the mind.
2. Go with Social Media: yes Social Media is creating an impact on marketing. Therefore Digital Marketing for doctors will be incomplete without creating a connection on social media. The facts say each and every social media platform is different from each other like Facebook and Instagram is totally different in the case of the audience, there is a difference in the demographics. So it is advised to choose your social media platform according to your offerings and target audience.
Social Media is free and effective to convey your message to your audience.You can try with infographics,quizzes, memes, hashtag to keep your audience engaged with your pages. A well planned social media strategies can help you to do get success.
- Let people find you with Google My Business
- Write an article that people searching for
- Optimize to rank higher.
- Promote your services on social media.
Interested in Digital Marketing for your Healthcare Service? Get a free consultation from our expert -
Best Web Design - Development Company in Agartala, Tripura | HOSTCODE
Website Design & Development in Agartala
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Your website is the most important concept of your marketing strategy. It serves as the hub of all your digital activities. However, it is where you will make money or lose money. We, Hostcode LAB Being the leading Website Designing Company in Agartala, design your website that will help you to generate the most conversions.
We do this just by delivering attractive website design, responsive theme as well as a user-friendly optimized website that will be loved by the search engines and will help you to rank better in search results.
Benefits of Having a website for your business.
Website is the center of your online business, where visitors will be able to perform actions like, they can read more details about your product or service and submit the queries by using a contact form. They can make a purchase of your product if you set up e-commerce, so you can create unlimited opportunities for your business just having a website.
Having a website also helps you to promote your business without spending much on traditional platforms like tv commercials, print ads on newspaper and other formats of traditional ads.
Ultimately a business website helps you to :
2. It boosts your online presence.
3. It builds a strong relationship between you and your customers.
4. A cost-efficient way to promote your business.
5. It builds your reputation in the market.
6. It generates sales for your business 24x7.
7. It helps you to showcase your work or client testimonials.
8. It helps you to build your own brand.
Well, if you know how the website can help you to grow your business in a place like Tripura the very first thing comes to your mind is what will be the cost of my website ? or How much money required to design a website in Agartala?
well these questions are common but you should make clear yourself first that,
A website is not an expense. It is an investment because you should expect a return on your money within a period of time.
So you shouldn't worry about the cost of the website in Agartala rather you should focus on the best website design for your business in Agartala. A good website will surely help you achieve your goals but a cheap price website design service in Agartala will never help you to achieve the things you want with its poor performance.
Therefore we at Hostcode Lab offer affordable and low-cost website design services for the small business in Agartala with a high-end design that generates ROI for you.
Top IT Companies of Tripura | IT services in Agartala , Tripura
IT COMPANIES IN AGARTALA, TRIPURA
Agartala is the capital of Tripura, a Northeastern state of India with a rich cultural heritage. Agartala is the Third International Internet gateway of India after Chennai and Mumbai. Though the state is still under development and not have many facilities to set up industries.
Therefore, Information Technology is the only industry that can change the whole picture of development in Tripura. Many startup IT companies started their venture in Agartala to provide the best IT solutions and services to the small, medium business of Agartala , Tripura along with catering to the whole Northeast.
Hostcode LAB Technologies is one of the most reputed Top IT companies of Agartala, Tripura. Which catering High end IT services and IT products globally to the startups, enterprises and local small and medium businesses from 2015.
Benefits of Invest in to Mobile Application for your Business
Why I need an Mobile application for my business ? My business is going well without application then Why I need that ? Why I should invest so much money on an application? How a Mobile app will grow my business?
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| source: Business of Apps |
Yes, exactly these are the question , which come first when someone approach you to build a mobile application for your business. If you have the same question, then you need to think Again.Many Businesses are building their mobile app and there are lots of reason why they are investing into build a mobile application.
We are into a digital era and if you talk about the number of mobile user it is increasing rapidly specially in a country like INDIA,
Mobile app is a great way to reach your potential customers and enhance the experience of your existing customer base. In this way, it can lead your business to profit and help you stay on the top in the competition.
The world has shifted from desktops to smartphones, and is offering tremendous ROI. If you are planning to establish a mobile presence for your business, you should first know about the benefits of mobile app.
*Make a strong Brand Awareness :
A mobile app has your logo and name on it. Once your app is downloaded, your brand is right there in front of your target audience. And they are not required to search for you. It is somewhat like distributing fridge magnets, calendars, and other promotional items used in a traditional marketing.
- Gives more value to the customers
A business is all about reciprocation and it is must to nail down the best way to encourage more customers. If you want to increase the interaction of your customers with the business to promote sales, you should provide a level of value to the customers so that they don’t go anywhere else. You can create an app with loyalty program to make more customers interact with your business and products.
It is Quick Way to Promote Your Business:
With an ever increasing number of people using mobile app for buying, trading, exploring and transactions, mobile app is an effective platform to promote your products, services and offers. A user is aware of your deals or new offers whenever your notification pops up on the mobile app. Through push notification you can get even closer interaction and remind your customers about your products and services or any special event or announcements.
- Customers don’t have to wait
Mobile apps provide a faster and easier alternative to web browsing. The user needs to launch a web browser and enter the URL and wait for the site to load for accessing the business website. On the contrary, mobile apps are quick and take only a few seconds to launch. As most of the information is stored in the mobile application itself, it is possible to use it offline.
- Mobile apps are the best social media platform
People of today’s generation are obsessed with social media. If you want to be a part of their obsession, you should have a mobile app. If you have a mobile app that can be shared on social sites, they will be able to discuss about your products or services. People spend a lot of time on social media and mobile apps are the future of social interaction.
Why you should invest in mobile apps?
In today’s competitive world, people are making use of mobile apps to stay in touch with their favorite brands. Whether it is their smartphone or tablet, mobile apps offer all the information to potential customers in an easy way. Regardless of what business you do, mobile apps are useful in getting new customers while retaining the old customers. Being available online round the clock will be a big boost for your business. It will be an added advantage, if the information is available in the form of mobile apps. With different mobile apps developed for platforms like – Android and iOS, you can create brand awareness among huge number of new and existing customers. Here are some of the reasons why should you invest in mobile apps.
- It is a known fact that the world has gone mobile and there is no need to look back, if you have a mobile app. Consumers use smartphones for local search and your online marketing efforts are seen via different mobile channels. Just having a website is not enough to sustain in today’s competitive business world. Mobile apps thrive as browsing alternative and you can gain a lot by investing in mobile apps.
- When you have a mobile app, you are allowed to showcase your products and services in a better way. Your customers can use the mobile app as a one stop destination, whenever they want to make a purchase. Smartphones have become a new tool to chat with family and friends, purchase products, check services and do many more. You need a mobile app to do all the above tasks easily.
- Mobile apps are very convenient for customers, as they are usually designed with usability in mind. The benefits of mobile apps are even greater when businesses decide to develop a custom mobile app with more flexibility and features. You should invest in a mobile app, if you want to enhance the level of professionalism.
So, It is the right time to go for a mobile application to build your business online. Hostcode LAB ,helped more than 20 businesses in last 6 months to build their business via application. Hostcode LAB has a dedicated team of experts on IoS and Android both, to work on your next application.
If you have an idea of Mobile Application , Let us know !
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